LO3: Design an E-Commerce strategy based on a given end user requirement or specification.
LO4: Implement an E-Commence strategy based on a given end user requirement or specification
The assignment is in the form of a single business report.
Continuing the work as a consultant that was commissioned in the 1st Assignment you have now been asked to provide an overall design of a new e-commerce strategy. Having been with the company for a number of weeks you are now fully aware the company is a single site traditional book shop with a single outlet. It specializes in the buying and selling of 2nd Hand books which it does currently through the shop and attending a number of ‘markets’ in local towns during the week. It is the hope of the book shop that the e-commerce facility will be able to replace the need to rely on the market stall as a means of attracting future sales.
Your report has to be proportionate to a business of this size and the solutions created considerate to the size of financial budget available. The report must cover the following tasks.
1. Discuss the strategies for an E-Commerce solution that would satisfy the company brief given
2. In answer to (1) above analyze and evaluate the resources that will be required with
the suggested solution for the company’s E-Commerce strategy.
3. Following on from (2) provided a detailed step by step plan of necessary actions
to implement the solution and e-commerce strategy noted.
4. Undertake a detailed SWOT analysis for the e-commerce strategy outlined
5. Discuss, differentiate and evaluate the different types of e-commerce payment
systems that are available as part of an overall e-commerce strategy and solution.
6. Provide a critical appraisal of the overall e-commerce solution outlined in the
7. Evaluate what will be considered the success of the e-commerce implementation. As part
of this Evaluation identify the factors that will be considered essential to a successful
Bones, C. and Hammersley, J. (2015) Leading Digital Strategy: Driving Business Growth Through Effective E-commerce. 1st Ed. Kogan Page.
Chaffey, D. (2009) E-Business and E-Commerce Management: Strategy, Implementation and Practice. 4th Ed. Financial Times: Prentice Hall.
Laudon, K. and Traver, C. (2015) E-Commerce. 11th Ed. Pearson. Philips, J. (2016)
Ecommerce Analytics: Analyse and Improve the Impact of Your Digital Strategy. 1st Ed. Pearson FT Press. Journals
Journal of Electronic Commerce Research Journal of Electronic Commerce in Organisations (JECO)
Websites Network Solutions Education Centre “Developing an E-Commerce Strategy” (Articles)
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