Discussion Post 11


This week, you read two chapters focused around language/using English in other cultures. For this activity, you will create a product. Any product. And then, you will create a marketing slogan for that product. You will then consider a country other than the US to market the product in and re-write the slogan for that customer base. Remember to keep the core value of the slogan. In other words, don’t create a new slogan, focus on translating the same idea.

Please create the post in the following format:

1. Your product

2. Your slogan (imaging the US as country of origin)

3. Your global audience (can be a region or a particular country – can be an English speaking country or not).

4. An explanation of how your slogan would or would not properly “translate” to your second audience. If you are native in a second language, feel free to use that knowledge! If not, try using google translate! Give as much detail as you can here to demonstrate critical thinking.

An example:

1. Product: Ice Cream

2. Slogan: Creamy. Decadent. Rich.

3. Global audience: Italy

4. After doing some quick exploration via google translate, I discovered that google translate says creamy is: cremosa (feminine) or cremoso (masculine). When I looked for synonyms in Italian and used google translate for those synonyms, it seems that cremoso means made with cream, soft, or suave. So, I decided to keep the feminine as I thought the men won’t want to eat soft ice cream if used in masculine form.

However, when I tried to look for decadent, I found there could be versions that mean decay — this is not a word I would want to use for my ice cream. So I would have to choose another word.

Finally, I looked for the word rich, I found Ricco – which does mean rich. However, google translate provided a synonym: sontuoso, which apparently means: sumptuous, lavish, magnificent, luxurious, palatial, rich. THIS is the word I would use.

My slogan would not directly translate for an Italian audience; I would need to think about the connotation of my message and then hire an expert to make sure the message sent is the message intended.

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