The importance of public awareness of sustainability as a graphic designer

Thesis statement:

Sustainability targets that peers for let know the problems of deceptive advertising, mentality regarding consumption and importance both long-term and short-term thinking.

 

My Point of view:

Targeting peers to let them know the importance of our work impacting the public.

 

Supporting arguments:

  1. Problems of deceptive advertising and false claims of green marketing
  2. A change of mentality regarding consumption is fundamental and civil society has to work towards sustainable development.
  3. Organisations need to recognize the importance of both long-term and short-term thinking over the short-termism of sustainability.

 

 

Argument 1 Supporting evidence:

  1. Taylor Francis Online

https://www.tandfonline.com/doi/full/10.1080/00913367.2018.1452652

  1. Forbes

https://www.forbes.com/sites/realspin/2012/03/20/greenwashing-deceptive-business-claims-of-eco-friendliness/?sh=1295242f3d9a

  1. https://www.lawandenvironment.com/2018/04/17/green-guide-annual-review-environmental-false-advertising-in-2017-2018/

Argument 2 Supporting evidence:

  1. SPSSI

https://spssi.onlinelibrary.wiley.com/doi/full/10.1111/josi.12376

  1.  Sustainable development goal

https://www.un.org/sustainabledevelopment/sustainable-consumption-production/

  1. Youmatter

https://youmatter.world/en/definition/definitions-sustainable-development-sustainability/

 

 

Argument 3 Supporting evidence:

  1. Community Tool Box

https://ctb.ku.edu/en/table-of-contents/sustain/long-term-sustainability/overview/main

  1. Science Direct

https://www.sciencedirect.com/science/article/abs/pii/S2352550916300227

  1. IMD (Real learning. Real Impact)

https://www.imd.org/research-knowledge/articles/why-all-businesses-should-embrace-sustainability/

 

 

Selecting a Focus & separating Fact and Opinion

  1. Which essential question associated with your topic are you interested in answering?

How do you think green packaging can be less down? Is there way to identify the fake one?

  1. Which viewpoint do you most strongly agree with (Pro or Con)?

Con, unless all the designers trying to change the world it won’t have any revolutions for sustainable design.

  1. List 3 articles (website address – URL) containing arguments related to the side of the topic in which you most strongly agree.

https://www.askattest.com/blog/innovation/sustainability-fails

https://www.nytimes.com/2003/06/15/business/business-green-marketing-label-with-a-cause.html

https://www.nytimes.com/2010/02/01/arts/01iht-design1.html

  1. List 3 facts from your research that support your viewpoint on the issue

Supporting Facts: (website address – URL)

  1. https://grist.org/article/2011-02-07-why-sustainable-design-sucks/
  2. https://www.tandfonline.com/doi/abs/10.1080/17547075.2020.1694263?scroll=top&needAccess=true&journalCode=rfdc20
  3. https://medium.com/disruptive-design/quick-guide-to-sustainable-design-strategies-641765a86fb8
  4. List 3 opinions from your research that support your viewpoint on this topic.

Supporting Opinions: (website address – URL)

  1. https://link.springer.com/chapter/10.1007/978-3-319-70223-0_5

–        Chapter 5.1 Evolution of design for sustainability

  1. https://www.econation.co.nz/design-for-sustainability/

-asking to designer himself to get own opinion

  1. https://www.investopedia.com/terms/g/green-marketing.asp

 

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