capstone project graduation


capstone graduation project assignment

the project talking about the Marketing aspect issue of BigW organisation

**this project will be graded by academic committee as it’s a graduation project please cite all the work and use valid references and related, link to the paper. **

the project should address multiple marketing aspects some of the aspects that the research should address:

1-product placement

2-business pricing

3-market segmentation and positioning product establishing

-models and frameworks to be used:

1-the Mckinsey 7s and Mckinsy 7s matrix table

2-product lifecycle management (PLM) and its roadmap

3- casual factor tree analysis

4- fishbone diagram analysis

*** please note all the models used in the paper MUST be supported with marketing theory, so a theory must take place in the paper while applying the mention above models.

*** please note Porter’s Five Forces has been used in previous assessment its consumed you can’t use it***

-generic foresight process framework to be used in the recommendation section as this section will address:

1-what is seems happening

2- what is really happening

3-what is might to happen

Please go through the brief attached and read the assessment criteria, structure and the words count for each section also what each section supposed to cover. And please stuck to the suggested structure and the words count for each section there is a table for the percent words count for each section and a MUST to cover what each section needs to be covered

APA 6th edtion references style
15 source

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