The future of ambulant medical treatments in the dilemma between profitability and ethical aspects. A case study on a German practice.

DescriptionPlease see attached files for further details!
-MSC EP HANDBOOK ENDJAN21 from page 18 (Enterprise Case) onwards for instructions please answer the following: (for more detailed description see file stated above
1. EXECUTIVE SUMMARY
2. PROBLEM FRAMING
3. Business Intelligence
3.1 Company Overview
3.2 Current Business Model
3.3 Firm’s performance
3.4 Current strategies
3.5 Resources and Capabilities
4. Competition analysis
4.1 Competitive product/service benchmarking
4.2 Lesson learned from competition
5. Market Analysis
5.1 Macro-environmental factors
5.2 Industry trends and disruptions
5.3 Sector regulation and legislation
6. Defining the Tasks
7. Carrying out the Tasks: Problem, Methodology, Conclusion and Recommendations
8. Conclusion
-Use provided paper (Enterprise Project 02.11.2020) for information
-Make also use of the Ethical Clearance Form 02.11.2020 to create made-up interviews with doctors and patients put the interviews into appendices (as the work has to be primary research)

Please use books/academic journals instead of websites for referencing, please make sure you always provide the CORRECT page AND YEAR AND of COURSE AUTHORS.
(Data shouldn’t be older than 10 years)

-Please use make own graphs/tables use them genoursly where necessary and appropriate.

Also see what has been written about the topic so far in the file below called: Enterprise Project 02.11.2020

Please also cite important quotes or made up interview questions answers.

For the interviews extract info from the file UCB Ethical Clearance Form 02.11.2020 to create appropriate questions which then are put into appendecies.
(Interviews with patients and competitors (other doctors in the village of Allersberg, google there names).

Use as many Business Frameworks as necessary for instance: PESTLE Analysis, SWOT, Business Model Canvas and so on.

PS: You might find some interesting articles in in the file: Bücher, Artikel und Co. Masterarbeit

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