Message to Writer: You have completed the research proposal for this assignment which I have attached. Please read over it. I really liked the writing!
You are to develop a Communication Plan in accordance with your research proposal. This assessment aims to address analytical skills in terms of the situation, key publics and stakeholders, and refining the goals and objectives already identified in Assessment 1.
Present in a professional, business layout using headings.
An executive summary of 100 words is required, As a guide the word count for this component of your Communication Plan is 2000 words and should include the following:
– Situation Analysis
– Communication Goals and Objectives
– Primary Audiences/Publics
– Action Plan/Schedule incorporating an indicative budget
You are required to develop a selection of materials to be used in implementing your Communication Plan. Include this is appendices. As a guide the word count for your chosen materials, is 1600 words. Your supporting materials must align with the strategies and tactics in your Communication Plan and could include for example:
– Online content
– Media release and backgrounder
– Fact sheet or newsletter
– Feature article
– Event proposal
– Advertising copy
A reference list and bibliography must be included. When information is included from external sources it must be referenced using the Harvard referencing style.
In one paragraph explain exactly what the situation is. Then follow it up with an explanation of the implications for your organisation. Use the Week 1 worksheet as a guide.
Goals and Objectives
State the Goals and Objectives for the communication plan. The goals section should be brief and could even be presented as dot points. I would prefer you related them back to the organisation and its mission statement though if you can. The objectives should be more detailed.
Your organisation is going to have several publics. The ones you should be discussing here are the ones you plan on reaching with your plan. Be careful not to include too many as it is unlikely that your communication plan can target them all. It is important to find some demographic data from the library or web. It doesn’t have to be exactly your demographic but ones that are similar which you can infer from.
Is your campaign proactive or reactive? What is your message? How do you plan on reaching your public and why? Consider adding spokespeople and leveraging opinion leaders. Consider your approach to persuasion (ethos, pathos or logos).
Tactics are the component of your plan that the public gets to see. Will you use publicity stunts? What medium do you think you will use?
Action Plan/Schedule incorporating an indicative budget
Ensure that you use a Gantt chart or something equivalent. Make a basic budget that accounts for all aspects that and organisation would buy. Also consider other resources that you might use that money cannot buy.
How do you plan on measuring the success of the plan. What things need to be measured constantly and what things do you need to wait until the end of the campaign for. Will you set regular targets for some of your objectives?
Remember to include your three materials to support your tactics. This should be attached the complete plan as an appendices.
We value our customers and so we ensure that what we do is 100% original..
At Custom Writing, we believe in exemplary services that are fully geared toward customer satisfaction. That is why we don’t shy away from giving you the following guarantees;
Trusting us with your work is the best decision you have made, our pleasure lies in seeing you satisfied at 100%. If in the rear chance it happens that you are not satisfied, then know that we will equally not be satisfied. But worry not, our 30 days- Money back guarantee is all you need and that is what we promise you..Read more
We utilize profoundly equipped and gifted writers who produce unique papers liberated from any form of plagiarism. To guarantee this, we run all papers finished by our scholars through a Plagiarism checker to ensure uniqueness and originality. In any case, on the off chance that you have vulnerabilities about the originality or falsification of any paper we have finished and conveyed to you, please get in touch with us straight away. We will quickly investigate, and if the paper is seen as counterfeited, we will take suitable actions including but not limited to, revising the paper for free and in extreme cases we will activate the money back guarantee.Read more
We have an obligation deliver great and specially composed assignments. Our revision strategy endeavors to ensure total client satisfaction, comfort, and a genuine feelings of serenity. We make minor updates and corrections to the underlying request as part of our continuous assistance. However, revisions should just incorporate changes and alterations that were not effectively met, in the underlying request and that are inside the rules as per the current request structure..Read more
Our client's Data is an Integral part of our business but clearly, we are not in the business of offering our clients' very own data to others. We realize that you care how your online data is utilized and shared, we equally value your trust that we will do so cautiously and sensibly. We Promise to ensure the security of your own data during transmission by utilizing encryption conventions and programming. Likewise assist us with securing your information by not sharing your passwords and usernames.Read more
In submitting a request with us, you consent to the services we give. We will strive to take the necessary steps to convey a far reaching paper according to your prerequisites. Equally we depend on your cooperation to guarantee that we convey on this order.Read more