Strategic Plan

  1. Task description

The objective of this assessment task is to demonstrate that you understand how to prepare

a strategic plan after successfully completing an external and internal environmental analysis

exercise to understand your organisation’s current situation, including whether it has been

able to achieve its strategic and performance objectives.


Assessment 2 builds on Assessment 1. Thus, the focal organisation for Assessment 2 should

be the same as that used for Assessment 1.


I have attached hyperlinks to sections of the course text (Galvin, G.H.J.R. (2018), Strategic Management eBook, 6th Edition, Pearson Australia, [Insert City of Publication]. Available from: VitalSource Bookshelf.)


I believe it will prove useful insight on the respective sections of the assessment, please use the following log-in details to access.!/4/2%5Bvst-image-button-882%5D%400:0




  1. The report structure will include the following headings:


  1. Executive Summary: 250 words

An executive summary or ‘abstract’ is very important as some readers may only read this part. Write it last, being sure to include a summary of all parts of the report (omitting examples unless essential) including the:

  1. i) Why (purpose)
  2. ii) What (scope of breadth of the investigation)

iii)           How (analysis methods)

  1. iv) What you found out (major findings with key statistics)
  2. v) So what (analysis, conclusions and recommendations)


1.0 Introduction:

An introduction, explaining the most important findings from Assessment 1 (see Attachment 1)

Summarise what you have learned by analysing the external and internal environments, current strategy and recent performances for your organisation, and the implications of these findings as a result of completing Assessment 1. You should explain the significance of these findings and implications. (Approx. 300 words)



  1. Strategic Management: Thinking, Analysis, Action (2015) 6th Ed., Hubbard et alExternal tool Chapter 1: What is ‘strategy’?!/4/2%5BP7001015857000000000000000000252%5D/2/2%5BP7001015857000000000000000000253%5D/4%400:0

  1. Strategic Management: Thinking, Analysis, Action (2015) 6th Ed., Hubbard et alExternal tool Chapter 2: Analysing business strategy: Creating value!/4/6%400:0

  • Porter, M.E., 1996. What is strategy? Harvard business review74(6), pp.61-78.


2.0 External and internal analysis

Discussion of your external and internal analysis, and SWOT and/or gap analysis findings,

including any inconsistencies revealed

Assess whether the organisation/department/division/SBU has resources at its disposal that are performance differentiating or could improve the firm’s performance and competitiveness in the future. In other words, evaluate the internal resources using resource-based view principles as recommended in class and the set text. Discuss the gaps identified in the current strategy, etc. as is appropriate by conducting a gap analysis, including from a resource-based view. The body of your report should explain the most important aspects of your analysis and their implications. Details of the analysis should be placed in appendices. (Approx. 400 words)

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