Assessment One

You must address all of the tasks in Part A and Part B. This should be presented in one Word document and each task should be labelled appropriately.

Part A: Demonstrating your knowledge of theory

  Task Marks and word count
A1 Use at least two references to explain what the purpose of a ‘mission statement’ is. This task is worth 10 marks and should be approx. 200 words long.
A2 Explain why some businesses decide to become a private limited company. This task is worth 10 marks and should be approx. 200 words.
A3 Use at least two supporting references to discuss how businesses can analyse their external environment. (10 marks) This task is worth 10 marks and should be approx. 200 words long.


Part B: Applying your knowledge to McDonalds

  Task Marks and word count
B1 Explain what type of organisation McDonalds  is and two advantages of being this type of organisation. This task is worth 10 marks and should be approx. 200 words long.


B2 Explain what McDonalds’ core purpose is. This task is worth 10 marks and should be approx. 200 words long.
B3 Put together a simple diagram to show how McDonalds is structured. This task is worth 6 marks.
B4 Complete a PESTLE analysis on McDonalds. This may be presented as a table but should be as detailed as possible. This task is worth 24 marks.
B5 Discuss how you think McDonalds’ core purpose and values meet good practice criteria. This task is worth 15 marks and should be approx. 250 words long.


B6 Create a new mission statement for McDonalds which fits with their core purpose and values. This task is worth 5 marks. Your mission statement should contain less than 30 words.

You must present your work in a professional layout and provide a list of references in the Harvard style.

Word limits and penalties for assignments


If the assignment is within +10% of the stated word limit no penalty will apply.


The word count is to be declared on the front page of your assignment and the assignment cover sheet.  The word count does not include:


·       Title and Contents page ·       Reference list ·       Appendices ·      Appropriate tables, figures and illustrations
·       Glossary ·       Bibliography ·       Quotes from interviews and focus groups.


Please note, in text citations [e.g. (Smith, 2011)] and direct secondary quotations [e.g. “dib-dab nonsense analysis” (Smith, 2011 p.123)] are INCLUDED in the word count.


If this word count is falsified, students are reminded that under ARNA page 30 Section 3.4 this will be regarded as academic misconduct.


If the word limit of the full assignment exceeds the +10% limit, 10% of the mark provisionally awarded to the assignment will be deducted.  For example: if the assignment is worth 70 marks but is above the word limit by more than 10%, a penalty of 7 marks will be imposed, giving a final mark of 63.


Students are advised that they may be asked to submit an electronic version of their assignment.


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