Brand management

State your company and the industry that your company is a part of.
Locate one article that explains the company’s culture/management style (you can start with the ABI Inform database). Consider looking for articles that discuss the company’s vision and how it influences their management style. Share the article in APA format.
Locate an Industry Report for your company (use IBIS World database).

Discuss your experience locating each source. Was it easier to locate one source was easier over the others? If you didn’t run into any problems, do you have any tips for your classmates?

After reviewing the sources that you shared in Question 2, use the information in those sources to write 1-2 paragraphs on what you’ve learned about your company’s management style. In these paragraphs also include one strategic recommendation that you have for the company that would improve the company’s competitiveness in the industry. (Hint: In the industry report you locate look for the trends section, industry outlook or competitive landscape to help you develop a recommendation.) Be sure to use in text citations in your paragraphs.

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