Visual communication

For this first assignment, my goal is for you to start becoming sensitive to visuals in society and to start thinking about details. It is said that the typical American sees 3600 visual messages a day. If so, we are surrounded, invaded perhaps, by products of visual language. How sensitive are we to such an onslaught? This assignment is almost literally a walk in the park. Select an image that interests you – a building, an art gallery, a museum display, a poster, a web page, a photograph, a newspaper headline, a CD or DVD cover, etc… Be sure to choose an image that is rich enough to be able to write a good amount about it without becoming repetitive. Post the image on your blog, and then record your thoughts about it in at least 350 words (it can be as long as you like). Please use at least 2 concepts from the Intro to Visual Communication reading and/or Visual Cues: Color, Depth, and Form (for example, selecting and color). In your blog, be sure you specifically name the concept and define it before describing where you see it in the image.

You can reflect on any or all of the following in your response (or anything else you would like to include in the analysis—you are not limited to these ideas):

Why were you drawn to this image? How do you feel about it? Why? What about it makes you feel the way you do?

Do you think your feelings (“affective reactions”) are similar to others’ and what the designer of the image intended?

What can you say about the type choices, the color(s), depth, form, and/or the positioning of objects in relationship to each others in the image? Do they add to the image in any way? Take away from it? Make it more or less pleasing to the eye?

What visual elements stand out to you the most? What do you think their purpose is? What message do you think the creator is trying to send?

The take-away from this assignment is just to notice the pervasiveness of visual objects that are used intentionally to convey a message

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