First section: Write an original description of your organization that encompasses the mission, values, and purpose that you might find on the “About Us” page of the website, but in terms that are more practical. The language should be descriptive and from an insider’s point of view rather than persuasive, which is the approach that information on organization websites often takes. What is the purpose of the organization? What does it produce? What services does it provide? What audience does it appeal to or serve?
Second section: Describe the organizational structure and hierarchy. Who are the key leaders? What do each of the different divisions or departments do? How do different employees, departments or divisions work together? What communications strategies does the organization employ? If possible, diagram the decision-making and/or communication hierarchies.
Third section: Describe the organizational culture. What are the demographics and, if relevant, psychographics of the employees or volunteers? How do they relate to each other and to management? Do they communicate well with one another? Identify the strengths and weaknesses in the organizational culture.
Fourth section: Describe whether your company will follow a Social Entrepreneurship or traditional entrepreneurship model.
Fifth section: The focus of this course is social networking and social media. If there are problems or issues within the organization that might be solved using social media strategies, begin to examine them here.
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