NCRCC: Teeing Up a New Strategic Direction

1 Build the management-research question hierarchy, through the investigative questions stage. Then compare your list with the measurement
questions asked.
2 Given the research question, how appropriate were the measurement
questions?
3 Describe the sampling strategy. How appropriate were the various sampling design decisions?
4 What, if any, problems did you find with the questionnaire as a whole?
Consider structure, directions, question order, question phrasing, appropriateness of response strategy chosen, etc.
5 If you were McMahon Group, how would you present the findings of your
study to the NCRCC board? Explain the rationale for your chosen method.
6 Given the data presented in the case:
7 What would you recommend to the board of NCRCC with respect to
adding facilities like tennis courts, a swimming pool, a spa, a fitness
center, and a year-round driving range?
8 What would you recommend to the board of NCRCC with respect to
adding or changing programming activities like social activities for adults,
families with children, and children?
9 What would you recommend with respect to changing current operations?

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