What are the differences in strategic marketing elements adopted by the alcoholic and substitute alcoholic beverage industry? *Using the non-alcoholic brand Three Spirit*

10,000 word dissertation based on the non-alcoholic beverage brand ‘Three Spirit’
I have already completed a separate piece of work (attached) being a poster with information on how the dissertation needs to be set out. Please use this as a guide to further research along with the references which need adding to the paper. Please note we are using the non-alcoholic drinks brand ‘Three Spirit’ to base this research on.
Dissertation brief:
Critically examine and challenge relevant theories, conceptual models and techniques relevant to the selected dissertation or research project topic.
2. Undertake a negotiated self-managed major business and management project.
3. Critically evaluate a negotiated self-managed major business and management project.
Cognitive Skills
4. Critically evaluate a decision in relation to a solution proposed within the project, considering
commercial, ethical and other factors.
Practical & Professional Skills
5. Participate effectively in learning activity and function effectively as an independent learner
6. Critically evaluate and discuss the application of a range of methods to solve complex, multi-faceted problems
7. Demonstrate the ability to consider enterprise and innovation during learning activities
Key Transferable Skills
8. Communicate clearly, fluently and professionally using a variety of means.
9. Select, apply and evaluate numerical and statistical skills in more complex and open ended business and management tasks.
You are required to submit a dissertation, in which you undertake an in-depth investigation into a work related topic or issue. The topic or issue will have been previously approved and the research proposal will have been produced within the research module studied at the beginning of the year. If the proposal is thought to be acceptable you will then be allocated a subject specialist supervisor.
The structure and content of the project will be dependent on the topic under investigation and will be negotiated in conjunction with your dissertation supervisor.
Recommended format for dissertation:
Table of Contents
Chapter 1 – Introduction
Chapter 2 – Literature Review
Chapter 3 – Aims Methodology
Chapter 4 – Findings
Chapter 5 – Discussion
Chapter 6 – Conclusion

All quotations and paraphrased information should be referenced according to the Harvard convention of academic referencing and a Bibliography must be submitted at the end of the work.

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